Photo Stories

Strong geometric shapes, clean lines, and vibrant colors are trending in art, design, and advertising. While abstract photography was once the sole domain of art museums like MoMA in New York City—where, in 1951, Edward Steichen presented a collection of 150 abstract photographs—it has since expanded into the world of marketing and branding. When browsing
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Tamara is a Serbian photographer and videographer who shares a commercial photography business with her partner Davor. Working through a variety of genres, Tamara brings fresh creativity and experimentation to her commercial photography practice. Q: Your photography handle is artymotion_visuals, give us the backstory behind that name. A: When my partner Davor and I thought
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Heinz once advertised their “hot ketchup” with a photo of a french fry—burned to a crisp at one end. A few years ago, the Van Gogh Museum Cafe in Amsterdam cleverly referenced the artist in an ad featuring a photo of a simple coffee cup with a broken handle. Colgate famously ran photos of fruits
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According to research from the marketing company WebPageFX, it takes fewer than 90 seconds for customers to form subconscious judgments about products—with a whopping 85% citing color as the primary reason for purchasing a certain product and 80% saying color increases brand recognition. Furthermore, ads in color are read up to 42% more often than
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Several years ago, the popular blog Digital Photography School conducted a poll of more than 72,000 people to see what shooting mode is most popular among photographers. While most preferred manual or aperture priority modes, automatic mode accounted for a solid 14%. That’s the beauty of modern digital cameras; they’re good at “guessing” what settings
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As more consumers push for transparency and authenticity in marketing, more advertisers have moved away from the “buy now” approach and toward third-person storytelling. Instead of speaking directly to the products, these ads convey a larger narrative, spark emotions or memories, and speak to universal themes like family, community, friendship, or growth. A few years
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Morgan Philips is an American photographer from Birmingham, Alabama, who skillfully captures a number of unique landscapes and subjects through his lens. His photography brings both awe-inspiring vistas and portraiture to the world of commercial photography. Q: Morgan, please tell us a bit about yourself. A: I am a Seattle based photographer that specializes in
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Perfectly balanced compositions are everywhere these days, with trending hashtags like #symmetricalmonsters, #symmetrykillers, and #symmetryhunters drawing anywhere from hundreds of thousands to more than one million posts online. The hugely popular Instagram account @symmetrybreakfast has a cookbook available worldwide, while @geometryclub—a page with tens of thousands of followers of its own—accepts regular submissions of perfectly-aligned
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In trendy engagement portraits, edgy street photography, and artsy double exposures, silhouettes abound. Today, classic silhouette photographs like Behind the Gare Saint-Lazare by Henri Cartier-Bresson (1932) continue to inspire modern photographers to create timeless images. A few years ago, for instance, the art director Nicolas Bouvier, aka Sparth, made headlines for his dreamy and evocative
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The word “juxtaposition” has long dominated exhibition catalogs and artist statements, used by everyone from architects to painters, but some of today’s biggest mainstream photography trends also revolve around the theme of juxtaposition. From forced perspectives of people “holding up” the sun or moon to landscape photos of “tiny people in big places” to double-take
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